Buzzapp Master 
Though Ivanka Trump has largely stayed out of the public eye the last four years (that is, aside for a rare night out with Kim Kardashian), her father’s return to the White House means we’re about to see a lot more from the former and future first daughter…and Oscar de la Renta?
For two pre-inauguration events on January 19, Ivanka was photographed wearing designs from the American fashion house, which is currently helmed by designers Laura Kim and Fernando Garcia. First, Ivanka Trump and her family visited to the Tomb of the Unknown Soldier, where the 43-year-old wore a camel colored cashmere coat from the brand.
Ivanka Trump on January 19, 2025.
Anna Moneymaker/Getty Images
Later on, at a formal dinner, Ivanka wore another Oscar de la Renta ensemble, this one a custom crystal and pearl-embroidered off-the-shoulder gown which she paired with a silver stole. (See the full ODLR looks here and here.)
SpaceX and Tesla CEO Elon Musk, Ivanka Trump, and Amazon Founder and CEO Jeff Bezos on January 19, 2025.
JIM WATSON/Getty Images
The brand shared both looks on Instagram, where they were met with a divided comments section. Several followers called for a boycott—“Oh ok so we’re done with odlr,” reads a popular comment. And another: “Beyond disappointed. Oscar de la Renta was an immigrant from the Caribbean. Trump & JD Vance got elected by falsely claiming that immigrants from the Caribbean were stealing & eating dogs and cats. It’s such dishonor to dress people who belittle & discriminate immigrants, especially since your brand was founded by an immigrant. I don’t know if I’ll ever want to purchase your brand again.”
Others, meanwhile praised the brand for “putting politics aside.” Kimberly Guilfoyle, Lauren Sanchez, and the label Alice and Olivia were also among those applauded the look. Neither Kim nor Garcia have shared the looks to their own Instagram grids.
Kim and Garcia were appointed creative directors of Oscar de la Renta in 2016, and have outfitted a number of vocally Democratic celebrities and politicians over the years, including the outgoing first lady, Dr. Jill Biden, who wore a custom “rose field” embroidered gown by the brand just this last November. The design duo also runs Monse, the label they founded in 2015. Notably, former first lady Michelle Obama wore a Monse suit to the 2024 Democratic National Convention.
Oscar de la Renta, the person, was an immigrant from Dominican Republic who passed away in 2014. During his career, he dressed several first ladies, including Hillary Clinton and Laura Bush. He was also friendly with Nancy Reagan, and is often credited for the “Reagan red” with which she is often associated.
While fashion houses have no control over whether or not a politician, or a member of a politician’s orbit, purchases their garments off the rack, by creating custom looks for Ivanka Trump as well as the incoming second lady, Usha Vance, Oscar de la Renta seems to be signaling that they have no qualms with dressing members of the second Trump administration. Will other fashion houses follow their lead? According to Melania Trump’s stylist, not all brands are as eager to put themselves forward.
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